beauty
-
multi-modal Interaction design
SK-II #No-Competition Pop up
A mixed reality pop-up experience.
About the project
The project was to design a mixed reality pop-up for SK-II during the Tokyo Olympics. It was centered around the campaign of #NoCompetition, where several key female athletes would tackle various themes.
Project information
Company
SK-II
Studio
Huge
My role
Senior Designer
Year
2020
My role
I was tasked to ensure a consistent look and feel across all digital touchpoints for the pop-up as well as to design the onboarding and interactive Magic Scan experience for the space.
The micro animations were designed to ensure that every moment had obvious and delightful feedback moments, especially as the user's attention was constantly directed toward the mirror for their skin analysis, and then toward the headsets to begin their X-Reality VR experience.
Interaction Design
We had to ensure every interaction point was able to provide sufficient feedback, from educational animations to transitional moments.
visual design
I worked with a motion designer to create an animation language that we could use across all visuals in the pop up.
The end result was a system making using of a few key symbols that could overlay across various the media types and also be integrated into loading states or ambient screens.