About the project
SK-II was looking to increase awareness and conversion rates within their physical retail shopping experience. The challenge was to study ways in which multiple and single shoppers could discover and remain engaged with the experience, and how it could also drive purchase.
Project information
Company
SK-II
Studio
Huge
My role
Senior Designer
Year
2019-2020
our approach
We defined and tested various stages of interactions with the product to create a framework that would help guide the customer’s journey. We built multiple prototypes - from lo-fi paper studies to a hifidelity working prototype with proximity scanners to understand how users would naturally behave around such interactive displays.
our solution
An interactive product display that reacts based on proximity sensors and offers up different types of content to engage the needs of different shoppers. From moments showing insights to moments offering product reviews.
Throughout the ideation process I worked with the UX lead and UX researcher to build interaction experiences that we would test and observe to improve the overall experience. We created a lot of of prototypes and iterated continuously to validate the different stages of engagement
We also identified the different interaction states for the entire journey and created various assets that would cater to those moments.
I also worked alongside a motion designer to come up with a visual language that could communicate the different interaction states throughout the experience.
